BKS Africa seeking a talented Digital Marketing Analyst to join our client’s team in Dakar and play a pivotal role in enhancing our brand presence across West and Central Africa.
About the Role:
As a Digital Marketing Analyst, you will collaborate closely with our global marketing and communications team to execute strategic initiatives aimed at increasing awareness and engagement for our brands in the region. You’ll have the opportunity to work on diverse projects, from social media campaigns to content creation and branding strategies.
Key Responsibilities:
- Implementing strategic marketing plans to elevate our company’s profile and showcase the brands.
- Managing online marketing campaigns across various platforms, including social media and email, to drive engagement and reach our target audience.
- Creating and publishing compelling content on social media channels and interacting with our online community.
- Collaborating with our team to develop marketing materials such as blog posts, videos, infographics, and podcasts.
- Analyzing digital marketing performance using tools like Google Analytics to optimize campaigns and improve results.
- Maintaining and updating our websites to ensure they are SEO-optimized and user-friendly.
- Assisting in the coordination of online events and webinars to enhance our industry credibility.
Qualifications:
- A bachelor’s degree in marketing, communications, business, or a related field.
- Previous experience in digital marketing and/or communications, ideally within financial services or technology sectors.
- Familiarity with digital marketing tools, social media platforms, and AI applications in marketing.
- Technical knowledge in digital financial services, fintech innovation, and project management is advantageous.
- Proficiency in Google Analytics, SEO/SEA strategies, and content management systems.
- Excellent verbal and written communication skills in French and English.
Skills and Competencies:
- Ability to work independently, prioritize tasks, and meet deadlines.
- Strong attention to detail and analytical mindset.
- Proficiency in Microsoft Office Suite, Adobe Creative Suite (Photoshop, Illustrator), and video editing software (e.g., Premiere).
- Experience with B2B marketing on LinkedIn, Facebook, Twitter, and YouTube.
- Knowledge of CRM systems, email marketing, growth hacking, and e-commerce strategies.
- Strong interpersonal skills and a collaborative approach.
Why Join our client:
You will be part of a dynamic team driving digital innovation in financial services across Africa. This role offers the opportunity to grow professionally in a supportive environment that values creativity and results-oriented thinking.
BKS Africa is a firm specializing in the recruitment of High Level profiles. From our offices in Dakar (Senegal), we support our clients, large accounts and SMEs, on recruitment and HR consulting missions (Evaluation and Coaching) across the African continent.